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First Round Proceeds Total $10,000 for Park Organization
Volunteer
projects aimed at protecting Yosemite National Park received a big boost today
from Recreational Equipment, Inc. (REI).
The outdoor retail
cooperative announced the first round of proceeds from the sale of REI Stewardship
T-shirts, of which $10,000 is being awarded to the Yosemite Association to
support its volunteer stewardship projects benefiting Yosemite National Park.
"REI's generous
donation to our organization will fund important programs in Yosemite National
Park," said the Yosemite Association's vice president and CFO Beth Pratt.
"For 80 years our nonprofit has been supporting Yosemite, and we rely
on the help of our members and partners like REI to help us carry out our
mission."
The sale of the
limited-edition t-shirts, which continues for another month, provides a $10
per shirt donation - $2 to each of the five participating non-profit groups.
A first round total of $50,000 was announced today, with $10,000 being awarded
to projects of the Yosemite Association, the Continental Divide Trail Alliance,
EarthCorps, Friends of the Boundary Waters Wilderness, and the Appalachian
Trail Conference.
The
REI Stewardship Tees, which feature an image of Yosemite National Park reminiscent
of old-time postcards, are treated with Freshguard™. The 85 percent polyester
and 15 percent cotton micro-blend DriRelease™ fabric wicks away moisture
and doesn't retain odor. The shirts are available in limited quantities at
REI stores and on REI.com. Each sale triggers a donation from REI, separate
from the cost of the shirts.
REI, founded in 1938 as a consumer co-op by a group of Pacific Northwest mountaineers, is a national multi-channel retailer of quality outdoor products. REI sells all of the top outdoor brands, including its own line of award-winning gear and apparel for hiking, camping, climbing, cycling, paddling, and winter sports.
While anyone
may join or shop at REI, members pay a one-time $15 fee and receive a share
in the company's profits through an annual patronage refund based on their
purchases. A portion of REI's profits is set aside each year for support of
conservation, outdoor recreation and environmental stewardship causes, with
$1.8 million to be awarded this year and more than $9 million since 1976,
to such efforts around the country.
In addition to
REI's store name, REI operates 65 retail stores in 24 states; two online stores
- REI.com and REI-OUTLET.com - and an adventure travel company, REI Adventures.
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